Dynamic Landing Pages

My Role

Lead Product Designer & Researcher

Team

Product Manager
Technical Lead
3 Front-end developers
2 Back-end developers

Methods

Qualitative interviews
Content analysis
Strategy & concept ideation
UX/UI/IXD
Design prototyping
Concept testing

88%

Participants find newly added content highly valuable

94%

Would choose Vista design services over a competitor

Most users did not understand what Vista's DIY Logomaker would entail before starting. Research found misaligned expectations and uncertainty about capabilities.

"Many don't realize what they can achieve with the capabilities that Logomaker already offers."

User Research & Problem Definition

Content Analysis & Concept Generation

Wireframes & Prototypes

Concept Testing & Analysis

In fall 2022, I won leadership support for holistic qualitative user research. I drove divergent competitive content analysis and collaborated with our content designer on information architecture assessment and copywriting updates.

Research synthesis from in-depth interviews

Ideation and concept generation notes

Project timeline: November–December 2022

Wireframes & Prototypes

Iterative wireframing and prototyping informed by research insights to clarify Logomaker's value proposition and guide users through the experience.

The final solution delivers personalized landing pages that dynamically adapt to user behavior and context, clarifying what Logomaker offers and removing uncertainty from the decision to start.

Responsive landing page design across devices

Users didn't understand Logomaker before starting

From research to solution

Wireframes & Prototypes

Dynamically personalized landing experiences